HDR, known as High Dynamic Range, is a display technology integrated in some newer TVs that allow for colors to have far greater contrast than they do currently. This means videos look better and will pop out more. However, this also means content creators will need to distribute content in HDR in order to fully take advantage. One such company is Netflix, who recently updated their series Marco Polo to have HDR.
“We are indeed live with HDR. It works with compatible TVs, both in HDR10 and Dolby Vision.”
-Yann Lafargue, Netflix Communications Manager
The first season has already been added, and Netflix says more content will be coming soon. In order to take advantage of these videos, you will need both an HDR TV set, like a Sony Android TV, and an upgrade to Netflix’s 4K streaming plan, which costs $12 per month.
HDR is already being investigated by Amazon and YouTube, both of which already support playback of the format, although not across all of their videos. As Netflix now has double the number of subscribers as Comcast, they need to keep looking ahead and innovating so that other companies don’t steal those customers.