Google’s new Chromecast, the Chromecast Ultra, will provide users with a way to cast ultra-high definition content to their TV and have it rendered in full resolution. That’s fantastic news, although there is the question of content. What apps will we have to stream media from? With new phones that can capture 4K video, we may be able to cast our personal photo library, but what about 4K films and tv shows?
There are a handful of content libraries that Google mentioned in their keynote yesterday, one of which is Netflix. This is a logical choice. Netflix already has a growing 4K library and this is one way to take full advantage of it.
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Additional content libraries include Hulu and YouTube. One last content library is Google Play Movies & TV. This is Google’s online video rental service, which allows you to rent or buy movies and TV shows. They announced that the service will be gaining 4K support in November. This means that in addition to getting a 1080p version of a movie, you will instead be able to opt for a 4K equivalent.
This should work first with Google Cast, but it will probably come to Android TV soon. Many Android TV sets are ultra-high definition, and set-top boxes like the NVIDIA Shield and Mi Box advertise their 4K capabilities. Services like Vudu already exist to sell rentals of UHD content. As more TVs gain 4K capability, having this content library will become more important.