YouTube “End Screens” Will Improve Content Discovery in Videos

If you’ve watched YouTube in the past few years, I’m sure you’ve seen the end screens that appear at the end of videos. They’re often about twenty seconds long and act as a promo for the channel. There will be video clips or thumbnails for several videos and the creators will add annotations over these on YouTube to direct users to more content.

brothers riedell end scene
Screen taken from a video by the Brothers Riedell

While these do functionally work, they’re a bit of a hack. Now YouTube is adding better support by letting creators customize the screens with clear thumbnail overlays which will work on mobile as well as on desktop.

end scenes

The tech has been tested for a while, but now it is finally available for everyone.

Currently, this will not appear on YouTube’s other media apps such as on TVs, YouTube Music, or YouTube Kids. However, now that End Screens are becoming more of a standard in YouTube, they may appear in more places.

Banner image taken from Saturday Night Live

Nick Felker

Nick Felker

Nick Felker is a student Electrical & Computer Engineering student at Rowan University (C/O 2017) and the student IEEE webmaster. When he's not studying, he is a software developer for the web and Android (Felker Tech). He has several open source projects on GitHub (http://github.com/fleker)Devices: Moto G-2013 Moto G-2015, Moto 360, Google ADT-1, Nexus 7-2013 (x2), Lenovo Laptop, Custom Desktop.Although he was an intern at Google, the content of this blog is entirely independent and his own thoughts.

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