ZTE Corporation is a telecommunications company headquartered in China. They develop a variety of products including phones and mobile services. Of course, with the intersection of mobile and television, it also makes sense that they’re exploring the set-top box market. This has been popularized by a number of companies including fellow Chinese OEM Xiaomi with the recent release of the Mi Box.
At the Broadband World Forum, which starts today until Thursday, ZTE is planning to announce its own Android TV set-top box. The device, known as ZXV10 B860H, will support playback of 4K, HDR, and 60 FPS videos. The device will run Google’s Android TV platform, plus additional proprietary software including ” Multi-Screen, HD Video Call, Family Album, Home IoT Network and Voice Assistant”.
It will have an Amlogic 64-bit processor, 8 GB flash storage, 2 GB RAM, HDMI 2.0, Ethernet, and Bluetooth 4.1.
Although we haven’t seen the device yet, it likely resembles the white label set-top box they demoed at CES in January. That device had HDMI pass-through, although we haven’t seen the device adopted elsewhere.
The press release makes no mention of HDMI pass-through, so this may be entirely new or the device has since been redesigned. Either way, this announcement may signify ZTE competing more directly with Xiaomi by entering the Android TV consumer market. It’s not clear if this will appear in the US. The press release, which has come before the announcement, was published out of London as is the conference.
Are you happy with the Mi Box? Is there room for ZTE to enter the market? Let us know in the comments below.