Beachfront Media is one of those companies that has been trying to improve video watching on mobile phones. Like many of these mobile-first companies (Beachfront was founded in 2007), they came into an age of people ditching expensive cable plans and huge TVs when a 4-inch phone provided content on demand. Their website even says they’re “leading technology in mobile video”. This includes managing the video, inserting ads, and performing analytics.
Now Beachfront Media is returning to a more traditional TV form factor. Their new service, Rise, is designed for the “app-ification of TV” by making it much simpler for digital networks to deploy apps to OTT (over the top) devices such as Android TV.
Although details are scarce, this appears to be a service that will compile some apks based on a template Beachfront maintains. In theory creators can insert their own videos and branding and can later on change a few details like adding more videos or sending push notifications. That’s the motivation behind their current product Beachfront Builder.
There are a handful of partners that have joined Rise: Collective Digital Studio, JoshPalerLin, JoBlo Movie Network, and Dormtainment are some of the groups. Will we see each of those groups publishing Android TV-supported apps in the future? Does it make sense for YouTube channels to have dedicated apps?
This service is still fairly new, but it is good to see media companies keeping Android TV in mind when creating new media products.