NOTE: This article is speculative. There is only circumstantial evidence to support it.
Early last month, Amazon stunned a lot of people when they announced a purge from their online store of Apple TVs and Chromecasts. Their reason was that neither device supported Amazon’s streaming video service, and it would confuse customers. Although it was confusing as to why Amazon didn’t just build software, the complaints fell on deaf ears and the store was cleared of these products in the past few days.
If you search for Apple TV or a Chromecast you’ll only find a bunch of assorted accessories, and you’ll see the Fire TV a few listings down. If you search for the Nvidia Shield though, you’ll find several listings where you can buy it.
This is the evidence presented by Cordcuttersnews to suggest that Amazon will make a video app that supports Android TV. While it may convince some individuals, it’s still unclear why the Nvidia Shield is still in the store. Perhaps a low number of sales kept it under the radar of Amazon’s management who picked which devices to remove. If Amazon does create an app, it might remain an Nvidia Shield-exclusive. After all, the Nexus Player is one of the devices no longer available.
With Christmas approaching and Amazon already preparing its Black Friday sales, this is the time for any major announcements before the year’s end. If this doesn’t happen in the next few weeks, then this will prove to just be a rumor.
EDIT: Amazon Prime Instant Video is already available on Sony model Android TVs, but the apk does not work on any other device. It’s not known if Amazon will open up availability of the app in the future.