NexPlayer is a popular multiscreen product that makes it easy for media companies to create video-based apps from the company this announcement, the NexPlayer SDK is officially supporting Android TV.

What does this mean? Media apps will be able to easily build apps that include on-demand video, live TV, and local media. Companies that already use NexPlayer to build apps, such as CNN, Dish, Verizon, NFL, and many others will have an easier time with simple code and can focus on making great apps that run on phones as well as TVs.

This news comes ahead of CES, the consumer electronics show beginning this week. More news about NexPlayer as well as Android TV support from other companies is expected. Following CES, Google’s Ubiquity computing summit the week after should provide more information about Android TV and where it is headed.

Trying out the sample app, I’m left unimpressed. Videos seem to be loading forever, both for local and online data, and there isn’t a leanback banner either.