Bloomberg L.P. is a company founded by Michael Bloomberg in 1981. In addition to providing software services like analytics to finance firms, it has also become a major media outlet for reporting and discussion current events in the global financial market (and things in general). This includes online news, radio, and TV.
Having this multimedia means that there should be many ways to consume it. Bloomberg has published apps for the phone that give users access to all their content on the go, and they’ve also had an Android TV app for a while that is entirely focused on videos. You can watch Bloomberg TV live or watch on-demand content that they highlight.
If there’s already a live feed of the channel available in the app, you probably wonder why it’s not integrated with Live Channels. It’d take very little work to add and would make it a lot easier for users to watch their content as they flip through channels. That’s exactly what they did in the latest version of the app, version 1.0.11. It seems to be a live feed of their Western channel.
– Live Channels
– Bug fixes
There’s not a lot of EPG data or genres apparently, which is a bit annoying for those who have a lot of channels and want to filter them. However, the rest of the integration seems to be done well. Like normal TV channels, there are advertisements, clearly pointed out and content resumes smoothly and without delay.
The app supports captions, allowing those who are visually impaired (or being courteous to his or her sleeping roommates) to watch and follow along with the channel.
Overall Bloomberg’s integration of Live Channels is well done, taking full advantage of the TV input framework to develop a cohesive experience for viewers. Aside from better EPG integration, this is a great app for cord-cutters to get 24/7 business news. Additionally, it integrates advertisements pretty well and can definitely serve as a role model for content creators to add Live Channels in the future.
The app is free for anyone to download on the Google Play Store.