The Netflix for mobile app has made it easy for users to register for an account and start paying the $9.99 per month subscription in order to access content. Yet that requires users to take out a credit card and enter the details. It may not seem like a lot of work, but any sort of friction can cost users. That’s why a changelog for the latest Netflix for mobile update may excite some users.
Coming soon: Subscribe for Netflix via Google Play Billing (new permission required).
Support for Google Play Billing makes the process much easier. As your card is already tied to your Google account, users can authenticate as easily as entering your Google password or using your fingerprint. If you have a lot of Google Play credits, you will be able to use those to get a free month or so of Netflix.
Will the same feature come to Android TV? It’s probably going to happen, as some users may first be exposed to Netflix when they get an Android TV. Being able to subscribe right away should enable more registrations.
This is another example of Netflix working with Google to support new features. They recently added Smart Lock, using your Google account to automatically authenticate.
The app update seems to lay the groundwork for this new feature, adding in a new permission at least. After internal testing the feature is complete, it should be released in a second app update. There haven’t been any app updates for Android TV recently, but we’ll keep you updated.