Cordcutting has been a growing trend over the past few years. Instead of paying a large amount of money for many channels that you won’t watch, you pay just for the services and programs that you want to watch. If you only watch STARZ, for example, then your bill goes from roughly $100/month to just $9/month. Additionally you can watch not just on a TV with a cablebox but on your phone and tablet as well.
While these cordcutting apps let you watch shows and movies on-demand, the one area that hasn’t been fully penetrated has been news and sports, both of which focus on live, up-to-the-minute media. Yet that’s beginning to change. As cordcutting becomes more prevalent, sports leagues will need to come up with new ways to get viewers. The NFL, for example, announced a partnership with Twitter this morning.
Specifically, the roughly $10 million deal calls for 10 games that will take place during NFL’s “Thursday Night Football” without authentication with a cable provider. This means free streaming to everyone in the Twitter app.
This is about transforming the fan experience with football. People watch NFL games with Twitter today.
Twitter CEO Jack Dorsey
People already will share NFL highlights and clips on Twitter as well as give feedback by tweeting their joys and frustrations. Being able to watch and react to the broadcast live should have a significant impact on people’s Twitter usage during each game. It integrates the second screen interaction, where people would watch on one screen and tweet or write on Facebook, directly into the experience.
The game, along with pre and post-game shows and behind-the-scenes video, will be streamed through Twitter’s live steaming app Periscope.
There currently is not a Periscope app for Android TV, although the m3u8 streams can be obtained through a few API calls. If you’re an interested developer and have some time, building a Periscope app would be pretty successful for you.