Olympusat, a large but independent media company, is in attendance at a big conference this week. Not Google I/O, but INTX 2016, an Internet and TV expo hosted by the National Cable & Telecommunications Association. It’s a big conference in it’s own right, with FCC chairman Tom Wheeler, Roku General Manager Steve Shannon, Comcast CTO Tony Werner, and more people heavily involved in the TV industry.
While television and cable play big parts, there’s also the influence that the Internet has had on the industry. There are a number of connected TV platforms today, and that may make it more challenging to get access to users, not to mention the difficulty of getting users to subscribe. There have been a number of companies trying to solve this problem and Olympusat’s project, Flicast, makes it easy to create customizable but consistent experiences across a number of platforms.
Flicast, the company added, supports several streaming platforms, including Roku, Apple TV, iOS and Android mobile devices, Amazon Fire TV, Android TV, Xbox consoles, Opera TV, and LG and Samsung smart TVs.
Flicast is said to have some custom features to promote discovery, including recommendations. It’s not clear whether it’ll support Android TV’s recommendations or not, but it does seem like the company is making a dedicated effort in user retention. Additionally, they’re doing a good job courting third-party media companies with support for TV Everywhere, interactive ads, and several subscription models. They’re also pushing the analytics so that content creators know what’s working and who their audience is.
They have already launched over 250 apps using this platform, with partners including Fox, CBS Sports, and Redbull.