What is TV Everywhere?
TV Everywhere is based around the idea that users live in a multi-screen world. Today, we don’t just watch content in our living room on our TV. We also want to watch on our phones or on our second TV. With TV Everywhere, we get the ability to watch what we want without networks losing money through piracy. A network, such as STARZ, is able to release an app allowing users to access on-demand content without having to build a custom authentication and subscription system.
You’re already paying for STARZ through your cable provider. By using your cable login, you’re able to access STARZ not just on your cable box, but all of your other devices. While STARZ also has a subscription system for cordcutters, this TV Everywhere system makes the access just as easy and valuable.
Adobe just released the Q1 2016 Digital Video Benchmark Report. In their research, they found that many users watched shows from a single location, not in many locations as is hypothetically possible. Mobile is growing slightly while YoY (year over year) watching on connected TV devices remained stagnant.
However, TV Everywhere has grown increasingly popular. Sign-ins have increased by over 100% from the same time last year. It’s grown more prevalent on set-top boxes as well, thanks in part to new apps such as STARZ allowing users to login.
If you’re still a cable subscriber and have an Android TV, take a look at the TV Everywhere apps that are available for download. They may give you a better experience than a cable box, and they’re free with your subscription anyway.