Google’s Nexus Player was created as a reference device for OEMs and developers to get started with Android TV. It was a pretty solid device, we reviewed it well, and it allowed plenty of developers to port their apps to Android TV (as well as adding support for Android N).

However, after two years, Google is now discontinuing the Nexus Player. While there was value in a reference device in 2014, today there are Android TVs integrated in Sony TVs, Philips TVs, and other manufacturers. Additionally, the set-top box market has grown with the NVIDIA Shield TV and the newly announced Mi Box.

The Nexus Player has been available off-and-on in the Google Store, but now has been removed for the final time. The Living Room section of the Google Store now suggests the NVIDIA Shield TV.

TechRadar reports a comment from a Google spokesperson:

Nexus Player is still available on some retail sites. Android TV continues to be a living room favourite as one of the best smart TV experiences. We are pleased with the success and have seen millions of activations so far.

While some users may be able to pick up one at eBay, there doesn’t seem to be any endorsements of retail stores with still some in stock.