One of the top developed apps on Android TV is Haystack TV, they utilize all the platform has to offer and the latest thing they’ve done is partner with Meredith Corporation. This partnership is going to better serve local news to their viewers in 12 markets across the U.S., Haystack TV will also promote content produced by Meredith stations to help them expand their local viewership as well as reach a global audience.
We think it’s incredibly important to inform viewers about what is going on in their communities and we’re excited to partner with Meredith to expand our personalized local news coverage,” said Haystack TV CEO Daniel Barreto. “We’re also seeing a growing demand for OTT content, so we want to empower traditional broadcasters to increase digital revenues and reach a new generation of viewers by providing cutting-edge technology at no-cost that can be easily integrated into their existing infrastructure.
We’re excited to partner with Haystack TV to reach an audience that has been elusive for many traditional broadcasters,” said Matt Strait, VP of Digital for the Meredith Local Media Group. “Distribution of our content on the consumer’s terms is key to our success and Haystack TV’s technology gives us another channel that we’ve been seeking.
Haystack TV is the most widely available personalized video news service on the market. The company creates customized newscasts for each viewer through a mix of artificial intelligence, big data technologies, and editorial curation. The service caters to millennial viewers who are increasingly choosing to watch the news via OTT platforms. Haystack TV is experiencing exponential growth with its average user watching over 100 minutes of news per week.