Fox is one of the big four TV channels that produce a lot of highly watched TV shows, especially during the peak primetime hours. Recently they have been experimenting with video streaming by simultaneously streaming their channel online while it’s airing. It started last week with “So You Think You Can Dance: The Next Generation”, although it will expand this autumn to encompass Fox’s new fall shows.
This streaming can be done through Fox’s FOX NOW app, which is available for Android TV. The live streaming isn’t free, you will need to authenticate with a cable subscription, but it’s possible that will eventually be replaced by an independent subscription service.
Adding nationwide primetime live streams is just another great example of how the Fox Digital Consumer Group… is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.
–Dana Walden and Gary Newman, Chairmen and CEOs at Fox
It’s a good strategy that blends together cordcutting through smart TVs while still having users be tied to a paying service. Depending on how these trials go in the fall, this service may expand to more of the channel and this may be spun off into its own service, independent of cable.
There don’t seem to be plans to integrate with Android TV’s Live Channels app right now, but the app is free to download on Google Play.