Ericsson and Google are partnering to bring the cloud-based MediaFirst TV Platform to the Android TV ecosystem. The integration of Ericsson MediaFirst TV Platform with Android TV will provide an additional pathway to extend MediaFirst cloud-based TV services, including 4K-UHD live TV channels, video-on-demand, catch-up TV and cloud DVR to an even wider subscriber base.
The partnership with Google will give operators the opportunity to benefit from Android TV’s growing presence on connected TV operating systems, without the need for additional hardware costs. Operators will be able to partner with manufacturers of Android TV devices to deliver new hardware-based functionality as well as niche over-the-top programming, or deploy additional applications within the Android operating system.
Our partnership with Google will allow operators of all sizes and resources to take control and leverage multiple monetization and partnership opportunities offered by Android TV, enabling them to deliver experiences to their audiences that fully integrate their Pay TV services with Android TV applications and OTT services.
Shiva Patibanda, head of business line TV Platforms, Ericsson.
Sascha Prueter, head of Android TV also had this to say when speaking at the Ericsson IBC media and analysts event.
Google can benefit the television market with our experience.
This is a great example showing how Android TV is making it’s mark around the world in all sorts of boxes and not just limited to a few countries.