Pluto TV is a startup which has found success in the cordcutting market by offering users a remix of the traditional cable format. They have made content deals with over 75 different organizations to stream their videos in a linear fashion. It works really well with Live Channels, providing users with over a hundred channels related to news, sports, music, and just awesome stuff.
Their success has allowed them to raise more capital to continue their company. They recently announced raising $30 million in Series B funding coming from a number of different partners.
They also acquired the company Quazer, a German video content startup, which was part of the deal with German partner ProSiebenSat.1. Pluto TV now has over 5 million monthly active users and a valuation of $143 million.
What will be next? As more OTT services are created, more competition could put pressure on Pluto TV. Will they end up creating original content to stand out? That’s been the case with many of these curation services such as Hulu and Netflix. While having a large content library is valuable, it doesn’t differentiate the service enough.
Pluto TV is a free service, supported by ads. Would the future involve a Pluto TV Premium service with more channels at a monthly cost?
It’s probably too early to tell where the company will go next, but thus far it looks like it’ll continue to be good.