Last week, Roku caught our attention with a blog post on new tools for the Roku platform. Updating their Roku Direct Publisher Platform, Roku is giving content providers really no reason to ignore them any further for pretty much any reason. Video creators/content providers can walk through a few steps, including providing a video feed, then have their new channel go live on Roku. Yes it’s that simple! This a huge step for places that don’t want to have a dedicated team but want to have their content everywhere or a small start-up with not enough resources to dedicate the time.
In addition to the super easy to use publishing tools Roku will now offer to handle all the video ads sales for publishers. Creators keep 60 percent of the net ad revenues, while the rest goes to Roku so that isn’t terrible but it isn’t the best. The launch partners for this venture are the following: Above Average, Baeble Music, Comedy Dynamics, Cracked, FailArmy, Great Big Story, Mashable, Rolling Stone, Super Deluxe, UPROXX, Us Weekly and XLTV by XLrator Media. According to the company this is their hottest growing division.
The move came after the interesting but controversial debut of an all-new line of Roku players, which have now ditched the numerical names (Roku 1, 2, 3 and 4) in favor of naming like “Express” or “Ultra.” What would you think of such a move in the Android TV space? Comment below.