Subscriptions are a new type of business model for software developers, with spending in these apps growing “10x over the last three years” according to the Director of Global Head of Apps Business Development for Google Play Larissa Fontaine. To continue promoting it, Google has made some moves to increase the revenue and users developers receive.
Previously, Google increased the cut developers receive each month to 85/15 over 70/30. Now, they’re adding in cheaper, introductory subscription rates for new users. Perhaps a music service can get users hooked with a $1/month fee for three months. This is in addition to free trials. The goal is to increase the user base.
These features appear to be active now for developers, so it may not be long before users start to see them in apps. If you haven’t subscribed to an app thus far, this may be a good opportunity to do it.
Another feature still in beta allows developers to “identify users who have requested refunds so they can better manage their economies”. It’s not clear what that means right now, but interested developers are able to sign up for more API info.