According to a report from Bloomberg CBS won’t be appearing on the latest cable streaming service on the block DirectTVNow. That means at launch NFL programming, Big Bang Theory and various others in CBS catalog will be MIA. Boasting over 100 channels and with a high starting price, this is bound to have an impact on the initial launch volume of subscribers to DirectTVNow.
Because CBS offers its own streaming service, CBS All Access, for $5.99 a month, it has been aggressive in demanding higher fees to license its content. Dish Network’s Sling TV does not have a deal with CBS, and Sony’s PlayStation Vue offers it only in select markets. According to Bloomberg, Hulu which is owned by Comcast and Comcast owns NBC as well has yet to strike a deal with the broadcaster for its upcoming live TV bundle, while YouTube is paying higher-than-average fees to license CBS content for its upcoming pay-TV service. Either way it seems like CBS is winning while testing the waters at the same time. We’ll know more about the CBS-less service on November 28th, when AT&T will announce the service at a launch event in New York City.