Instagram is working on bringing a live video component to the service, something that has been added by several competitors in the space. Facebook, Instagram’s parent company, has its own live video service. This was originally found several weeks ago, according to the Russian site T Journal. Now this has been confirmed by Instagram’s CEO, Kevin Systrom.
The implementation hasn’t been finalized yet, but it will likely be incorporated with the Instagram story bubbles at the top of the app. If someone you follow is streaming content, their bubble will have a red highlight. It’s unclear if, like Instagram Stories, this video will disappear or if it will be archived.
Live video is coming, although there’s still a lot of questions in how it will be received. It will also be interesting to see if Instagram will target TVs for a cordcutting experience similar to Twitter Live.
Hero image from T Journal