Neat right? Back in April, the fast food chain created a sneaky TV spot that served as a hack for Google Home. The ad featured the phrase “OK, Google, what is the Whopper burger,” which triggered any Google Home device within earshot to start reading aloud from the Whopper Wikipedia page. Whoever thought this up deserved a promotion.
On Tuesday, the “Google Home for the Whopper” campaign nabbed the Grand Prix in the Direct category at the Cannes Lions. The campaign, developed by agency David Miami, was up against State Street’s “Fearless Girl” on Wall Street statue and defeated it by a margin of one vote.
Too bad Google applied the brakes on it, stopping the commercial from activating the devices by the following day. But even that didn’t deter the ad from becoming a viral sensation. I have a feeling it won’t be long till someone tries this again or in another ingenious way.