You probably haven’t heard of VisualOn, but they’ve contributed greatly to TV networks that want to create TV Everywhere apps. It powered Netflix’s Android app. Out of the box these networks get variable streaming, DRM, and ad support in an efficient package and with a single SDK to run on a handful of platforms.
The list of supported platforms grew as VisualOn announced an expansion for their OnStream MediaPlayer+ service. Video companies can now target Android TV with little additional work. Most of the work should already be done, allowing the company to simply add content and brand it. This is great news to both the companies, which will not need to redesign a new app from scratch. Plus it’s great news for users who may be wanting to watch a particular show or movie without jumping through hoops.
Notable customers of VisualOn include CBS Interactive, Netflix, MobiTV, Dolby, and more. However, it’s unknown what the plans are for each company.