RCA, the very successful Radio Corporation of America, has been a major player in the electronics and communications industry for almost a century. They have influenced the development of radio and TV in America, and they continue today to bring electronic hardware to the market. Even though the company was technically dissolved in the 1980s, the brand continues to represent skill and quality under the corporation Technicolor SA.
RCA has tried to keep up with market trends. This was apparent when color TV was first being demoed at the 1939 World Fair in New York, and it’s still apparent today. At the Consumer Electronics Show (CES) this week, RCA demonstrated their line of 4K TVs with Android TV as the operating system. The TVs are part of a partnership with Activeon.
There will be three sizes: 50, 55, and 65 inches diagonally, all with a 4K resolution. They will be available in April with a manufacturer’s suggested retail price of $1200, which is pretty low. The upscaling engine will be important for playback of the more common 1080p video, but its quality is not known.
It is not apparent if this TV also includes support for HDR video. Patrick Deighan from Activeon suggests that HDR is a big focus, but the press information does not mention it.
Staying true to the RCA brand means staying on top of market trends, so HDR is a big focus, because it’s what consumers want this year.
RCA is one of many partners integrating Android TV into their sets, and hopefully will be successful at promoting their hardware combined with Google’s software.