Android TV is trying to leverage the same pool of developers as Android mobile in order to create the most cohesive TV experience. One way to do this is by making it easy for developers to submit their apps with support for TV. There are a few specific requirements a developer must fulfill in order for their app to be added to the TV store, and these requirements are now changing. The Google Play Developer Console sent out an email to TV developers outlining these changes.
Hello Google Play Developer,
We’re taking steps to improve the Google Play Store on Android TV by highlighting the TV specific experience of each app.
The new changes require every Android TV app listing to include the following:
TV banner with minimum dimensions 1280px by 720px (the banner should be a higher resolution version of the launcher icon on Android TV)
At least 2 TV screenshots
By the end of April, please sign in to your Developer Console and upload these assets. Starting in May, these assets will be required to make any updates to your apps.
You can visit our help center for more information about graphic assets.
Thanks for supporting Google Play,
The Google Play Team
Right now the console asks for a low resolution version of your TV banner along with just a single screenshot. Now they are asking for these banners to be upscaled. This will likely be part of improvements to the TV Play Store that will show these banners at a higher resolution. The dates align with Google I/O, which will be in the middle of May when all TV apps will likely have these asset changes. It’s a good indicator that Google is continuing to focus on TV instead of just being a side addition to somebody’s app, and that they will have more news to share in a few months.