The Radio Corporation of America lent its brand to Technicolor SA to develop a TV set with Android TV, as was announced in January at the Consumer Electronics Show. At the time there was not a lot of information about pricing or release dates.
Yesterday a press release came out that revealed more logistical information.
The RCA brand was built on TV, and that category continues to be a primary focus for the business. Smart TV, featuring full Android capability, truly addresses the future of TV viewing experiences, and offers it at a price point a wide range of consumers can afford.
-Marie-Josee Cantin Johnson, VP Licensing, Technicolor
The TV series, which includes 50, 55, and 65 inches diagonally, will be available to consumers in June. The price points are very aggressive, with the base 50″ model being $499. There’s an additional $100 if you want the “premium design”. The base design consists of “a standard slim line modern high-gloss black cabinet” while the premium design consists of a “premium metal slim line”. Then MSRP (manufacturer’s suggested retail price) 55 inches is $699/$799 and 65 inches will be $999/$1099..
As a reminder, these TVs are 4K UHD with a 120Hz refresh rate. For content that’s of lower resolution, consumers will be able to take advantage of their “advanced upscaling engine”. This makes RCA’s TV among the cheapest 4K TVs in the US market, a notable achievement. It’s not too long ago that high definition TVs were seen as being too expensive and the debate was between LCD and plasma screens. It did take a few years for cable companies to switch to HD content, although with access to over a thousand apps, that is likely going to be less of a problem.