NFL Renews “Strategic Partnership” With YouTube


Official NFL channel on YouTube will contain additional NFL content including three of the greatest games in the history of each of the league’s 32 clubs

NFL fans time to get excited, more official football content! So to the important details, the two organizations are working together to get highlights from NFL games online while the games are still in progress. These clips will also be accessible via Google, highlighted in a box at the top of search results when someone searches for a specific team. The NFL says that “kickoff time and broadcast information for every NFL game will also be prominently displayed in Google Search.” Historically the NFL has been slow to embrace the web as a place to distribute its content, only launching an official YouTube channel in January of last year.As of now the channel carries post-game recaps, clips, analysis, and a lot of “best of videos,” and has attracted more than 900 million views to date, with the new partnership it’s sure to easily surpass those numbers in the upcoming season.

Anthony Garera

Anthony is usually tinkering with everything and anything because there's always one more thing to do, reviewing games and apps and complaining about things normal people don't think about.

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