YouTube Red is YouTube’s premium subscription service. You are able to unlock background streaming, offline videos, no ads, and access to a variety of exclusive content. While YouTube has partnered with a few popular channels to make this premium content, they are now taking another step with the purchase of the TV show Step Up based on the movie franchise.
The producers, Lionsgate, are planning on a 10-episode season, each roughly 45-minutes long. They believe this will hopefully encourage more subscriptions to YouTube Red. This move is coming after other companies have been publishing exclusive content as well. Netflix has had success with House of Cards and Orange is the New Black. Amazon has been adding exclsuive content to their video catalog such as the award-winning Mozart in the Jungle. Hulu has also been producing original work.
While getting independent creators involved is important, having high-quality professional content should drive a lot of users to the platform sooner and they may stay to watch other shows.
YouTube’s $10 a month service is still pretty new, but they’ve got a lot of good advantages. They already are seen as a destination for entertaining videos, with a bigger primetime audience than the top 10 TV shows. There’s hundreds of hours of new video constantly being uploaded. Now the goal is to get enough great content on YouTube Red for users to pay the premium.