Amazon Prime Video remains one of the last holdouts to launch fully on Android TV. They do have an exclusive partnership with Sony at the moment, but with the wide variety of Android TV devices many users still would like to access the service. There are some workarounds, but it requires more work then should be necessary.
Perhaps Amazon is looking for “acceptable business terms” like on Apple TV, but recently there has been some evidence suggesting that the NVIDIA Shield TV will be getting the app. We discussed the first piece of evidence recently, where NVIDIA teases something in a Facebook comment:
Amazon blocked all but or is that just a rumor? The schieldtv worthwhile in my opinion anyway!
Just a little patience. 🙂
There is a new piece of evidence that comes from a forum on Amazon’s website asking for the service to come to the NVIDIA Shield. Note that this evidence is hearsay: it comes from a commenter, not directly from a representative at Amazon:
I sent a complaint about Nvidia Shield and Amazon Prime video yesterday and got this reply today:
I am extremely sorry for the inconvenience you experienced in this regard. This is certainly not the experience we want for you.
I would like to inform you Amazon video business team is currently working on providing service on NVIDIA SHIELD. We have been receiving numerous feedback up on this issue, and we have taken this issue as a top priority.
To ensure utmost attention, I’ve forwarded your comments as strong feedback to the Amazon Instant Video Content Development team for consideration. We have team of experts who takes into consideration each and every feedback and brings them into practice.
As our team is working constantly to provide Amazon video service on NVIDIA SHIELD, I humbly request you to show your kind patience.
Please be assured that we are here to make things easier for you. We will take each and every action to prevent you from bearing any loss.
It is our privilege to have you as our valued customer & would like to thank you for your continued support. We look forward to a very warm and fruitful association with you.
Thanks for your patience and understanding in this regard. We look forward to seeing you again soon.
We’d appreciate your feedback. Please use the links below to tell us about your experience today.
Is this news believable? As Android TV continues to grow, it makes sense for Amazon’s services to be moved to more platforms beyond just their own. They may be technically ready for the app to be on Android TV, but are waiting for the marketing or legal teams to confirm the terms. Amazon may not want users to sign up through the app, as they would be subject to Google’s in-app purchasing rules. Spotify is facing a similar issue with Apple right now.
Assuming the rumors are true, there are still some questions. Will this be exclusive to the NVIDIA Shield? Will it work the same as Sony’s app? Will the app be able to be sideloaded? Stay tuned.