The European Imaging and Sound Association, known as EISA, has just awarded one of Philips’ TVs, the 65PUS7601, as their “European Best Buy Large Screen TV” for 2016-2017. Philips TVs are powered by Android TV, giving users a really sophisticated smart TV experience and one that is continuing to mature.
Although the organization was also impressed by the hardware that Philips integrated into their device. The segmented LED backlights allow the light to be distributed differently based on the color in 128 different regions. This allows for more contrast by applying different levels of brightness. Beyond the screen, this TV has what it calls AmbiLux technology to cast colors on the wall that match the content on the screen. This is said to create a more immersive experience.
This TV is ultra-high definition and also supports HDR. These light tricks above help contribute to Philips’s success by improving the display even more by innovating on what improvements can happen beyond just the pixels you see.
The 7601 appears to only be available in Europe, and though it’s availability is still limited to a handful of those countries. Hopefully Philips will be able to expand their product line so more people will be able to purchase this award-winning device.