Video is really beginning to take off as there’s been a boom in the number of creators and services to host content. While YouTube is currently seen as the de-facto standard, Facebook and Twitter have been competing as well.
Twitter is now trying to keep some of its creators on its platform with a new, generous revenue offering. Top creators on Twitter who post videos will be able to insert ads into the video and receive a 70-30 split of the money made. This is the same deal they have used with professional content organizations like the NFL. For comparison, YouTube’s split is 55-45.
While this is more generous, this deal is currently only going to be in effect for Twitter itself. It will not be used for Vine and Periscope, where it could be argued there’s greater value. Vine stars have been moving to YouTube for longer content pieces and you can also view Vine compilations there, monetized.
Periscope could also be a good place to insert ads in order to encourage consistent use of the app.
The program will begin next Tuesday for users in the US. There will be a new section for revenue splitting in the video upload process, similar to YouTube.
Will this help establish Twitter as the place for videos? Let us know your thoughts in the comments below.