Twitter has been partnering with a variety of organizations to stream live video. They worked with NFL to stream 10 of their games and Bloomberg to stream two of their shows. Now they’ve entered in partnerships with NHL and MLB to stream games.
These games will be available for free for anybody, users or not, to out-of-market viewers. Twitter will be selling ad space for companies. It’s not entirely clear if this will be video ads or text ads, or both. MLB games will be available worldwide, although NHL games will only be available in the US.
They’ll also be working with the mobile media company 120Sports to produce a nightly sports highlights show called “The Rally”.
Twitter continues to invest more in streaming sports, and getting into sport advertisements could be a good area of focus for them. Sports are one type of event where live commentary can be valuable. It’s not clear what will come next from the company, whether they’ll start hosting eSports or not, but it’s clear to see their direction.
Right now Twitter does not have an Android TV client, but they have been positive about third-party clients in the past, so this may be something developers may want to look at. What do you think? Do you want Twitter to be on your TV?