Today at IFA 2016 in Berlin, Philips has joined in the race for all OLED by unveiling its first OLED TV. Being the new Flagship for Philips it’s called 901F with Ultra HD, HDR (high dynamic range), Android TV, and Ambilight. In a market previously only operated by LG, Philips looks to break that barrier down and do it with all guns firing. The 3-sided Ambilight feature can either dynamically adapt to extend the colors on-screen to the wall or illuminate the wall in a constant light tone. It also has tons of settings, including a new game mode.
Philips will be the first to combine it with Google’s Android TV operating system and in addition Google Cast will come with for those of you who prefer an all phone controlled experience. Starting with the 2016 lineup, Philips also introduced a new remote control that has been completely redesigned. It is flatter and more matte but still has lots of buttons. There is a big Netflix button in the center. The backside is equipped with a full qwerty keyboard and it has a built-in microphone for voice search which is a must for Android TV. In addition, the TV has an integrated 6.1 sound system with 6 dedicated units, says Philips. The output is 30 Watt. The speakers are placed underneath the OLED panel like an integrated soundbar as seen below. Philips 55POS901F will be available in Europe in Q4 2016. Pricing to come later.