At IFA 2016, TCL has unveiled its new flagship TV, The TCL Xclusive X1. The TV includes features such as Ultra HD, HDR, full-array local dimming, HDR, and of course Android TV. With this TCL hopes to gain a foothold in the high-end segment. So what’s the catch? While there’s one small thing that won’t be too detrimental, no Dolby Vision support even though at CES this year TCL said otherwise. But what stands out compared to other TVs? The TV is 17.4 mm in-depth while still managing to fit a full-array local dimming (FALD) system into the cabinet. FALD is normally used only on flagship LCD TVs such as Samsung KS9 or Panasonic DX900 and typically requires a quite thick design. TCL says that X1 is the ”slimmest HDR local dimming LCD TV”.

The TV has a total of 288 local dimming zones, which will help reproduce HDR (high dynamic range). The company says that it can reach up to 1500 nits brightness, which makes it one of the brightest LCD TVs on the market. It can also reproduce 93% of the DCI-P3 color gamut by utilizing cadmium-free quantum dots.

The X1 also marks the beginning of a partnership between Google and TCL with the goal to bring Android TV to the Chinese’ manufacturers TVs. Unlike many other TV’s that have shipped with Android TV this one ships with 6.0 Marshmallow at launch which is way better than 5.1 but it’s still not 7.0 but hopefully it will get there.

As far as the pricing goes the 65” TCL U65S9906 will be available in Europe in Q4 2016 for 4000 Euro. Other regions haven’t been announced yet.