Google Play Publishes App Promotion Guidelines

It’s not easy being an app developer. With over a million apps on Google Play, your great idea may become hidden by all of your competitors. You may be looking for some way to differentiate yourself and get ahead, whether that be some promotion or marketing scheme.

However, Google Play has policies around promoting apps while not spamming users. They have just published a few pages pointing out prohibited ways to improve app installs. If your app breaks these policies, you are subject to get your app suspended, losing all potential users.

Many of these policies may be common sense: avoid spamming users, don’t offer incentives to review your app, don’t imply endorsements by other users or apps.

If any of your apps follow these guidelines, you should revise your Play Store listing now to avoid a suspension.

Nick Felker

Nick Felker

Nick Felker is a student Electrical & Computer Engineering student at Rowan University (C/O 2017) and the student IEEE webmaster. When he's not studying, he is a software developer for the web and Android (Felker Tech). He has several open source projects on GitHub ( Devices: Moto G-2013 Moto G-2015, Moto 360, Google ADT-1, Nexus 7-2013 (x2), Lenovo Laptop, Custom Desktop. Although he was an intern at Google, the content of this blog is entirely independent and his own thoughts.

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