Twitter has been having a number of problems lately. It was rumored to have been looking around for larger companies to acquire it such as Rackspace, Disney, and Google. However, all of them balked either due to the cost or complaints of harassment. Twitter’s issue of harassment between users has opened a discussion to the value of free speech in a private, commercial service.
Now it looks like Twitter is trying other ways to become profitable. One way is pivoting toward live media, as evidenced by partnerships with Bloomberg and sports leagues. Their new Twitter Live app seemed to signal a new era for the company. The app had a mix of Twitter’s moments, live content, Periscopes, and Vines.
Now it seems like the company can no longer afford the employees and / or server capacity. In a Medium article suspiciously titled “Important News About Vine“, they announce the mobile apps are being discontinued. New Vines won’t be able to be created anymore. The website will remain for viewing for the next few months, but there doesn’t seem to be a positive outlook for the app.
Pour one out for Vine