Hulu Launches User Profiles, Aims To Be More Like Netflix

Hulu is launching a new feature that will make its service more appealing to those who share their account with other family members and friends like I myself do: user profiles.  A user account can have up to six individual profiles attached which should be more than enough for even the most shared accounts. The launch coincides with Hulu’s ongoing efforts to better personalize its user experience to make better recommendations of what to watch instead of the same 6 things again and again. In Addition, it recently acquired The Video Genome project, which will help it better understand how content is related.


Recently, new Hulu users have gone through a short questionnaire when they first signed up, so Hulu would understand their particular likes and interests to prepare for this launch.

Hulu explained this same onboarding experience would roll out to existing customers in time. With user profiles, it now has.

When you create a profile, you’re taken through this taste-picking feature where you tell the service what sort of movies and shows you like. Following this, Hulu will surface more content that matches your interests in its recommendations.

In addition to recommendations, each Hulu user profile will have its own name, personal info, viewing history and Watchlist. If you’re a Hulu Profile user let us know how it is in the comments below.


Anthony Garera

Anthony is usually tinkering with everything and anything because there's always one more thing to do, reviewing games and apps and complaining about things normal people don't think about.

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