The idea of a discount is fairly old. When people see things on sale, it gives them an incentive to buy immediately. People like to get deals and bargains. For the merchant, it offers them a chance to attract a larger customer base. App developers have periodically put their paid apps at a lower price and tried to advertise. However, it’s not always clear that the app is cheaper. Additionally, some developers may want to offer an early bird special by making their app free for a few days. Unfortunately, the Google Play Developer Console will not let free apps become paid again. Once it’s free, the change is permanent.

Google Play now offers developers the ability to .

Sales can last up to eight days and allow developers to set a lower price or make the app temporarily free. Users who elect to install it at that time will continue to have access even after the price rises again, according to some testing from Android Police. This cannot be used to game the “Top Paid” stats by driving free users. During a temporarily free sale, the app will not appear. It should still appear if it’s discounted.

This should be a great tool for game developers. Sales are a common tactic to drive new users and having them appear prominently in the install button will be an added incentive for the user to pay immediately.

The game displayed in the hero image, Tallowmere, supports gamepads and appears to be installable to your Android TV. It is currently on sale for $0.99 from $3.99. Are you finding any games that are on sale? Should we start doing a weekly game sales column on our site? Let us know in the comments below!