For developers to bring great apps to the Android platform, they may need an incentive, like money. App development can be a time-intensive project and hiring software engineers gets expensive. Although more apps are downloaded on Android compared to iOS, Apple’s App Store brings in more revenue. This is just a fact that may sway developers to focus their time and effort into one operating system compared to another.
This isn’t particularly beneficial to Google either, who get 30% of the revenue from users buying apps or through in-app purchases. To collect more revenue, Google is trying to encourage more developers to add premium content and bring premium software to the Play Store.
One way Google is trying to improve revenue is by publishing a new ebook: The No-nonsense Guide to App Monetization. It contains a series of tips that Google has cultivated based on their research and statistics.
An overview of this ebook is below:
In 10 minutes you’ll learn:
- What the seven primary app monetization models are and the pros and cons for each
- How to choose the right monetization strategy for your app
- Important considerations to keep in mind when implementing your monetization plan
The book, which can be downloaded for free, is published by AdMob, Google’s ad platform. Learning the best ways to show ads to users is important, as the advertising industry and ad blocking have become significant talking points in the past few years. At the same time, subscription fees or nerfing your app until users buy an in-app purchase may also dissuade them from using it.
If developers want to make money from the over 1.4 billion active Android users, they should take the time to read this short guide and take this advice to heart so that they can give users the best experience.